Management
by trade,
Creative Tech
at heart.
With over a decade of experience as a digital project and program manager, I have worked with agencies, start-ups, and Fortune 500 clients on a wide range of projects, from small-scale initiatives to multi-million-dollar contracts. My work has spanned large B2C and B2B enterprise websites, apps, corporate dashboards, custom e-commerce, content production, campaign work, and rebrands. My background encompasses project and product management responsibilities, as well as client stakeholder management, especially in digital agencies where these roles often overlap. With a solid foundation in design and development planning and management, complemented by grad studies in design thinking and business strategy, I always strive to deliver digital solutions or creative work that meets both business goals and user/customer needs. In my spare time, I enjoy brainstorming solutions to everyday challenges with engineering friends
and designing digital products.
WORK SAMPLES
Arizona Public Service - A complex utility website & app
While I have managed web design and development roadmaps for renowned clients, including android.com, I’m particularly proud of the website and app redesign for Arizona’s energy company. My team of six designers and I developed a complex Information Architecture and a robust design system, incorporating elements used across hundreds of screens for public, account-based, and internal transactional pages, as well as dashboard visualizations focused on financial data, energy generation, and energy exchange. This achievement was the result of meticulous strategic planning, months of industry deep dives, multi-day stakeholder workshops, and UX research expertise. Teaming up with Infosys's engineering leaders, while juggling design sprints and convincing energy moguls of the importance of UX research and design, wasn’t exactly a walk in the park—but we pulled it off and exceeded our client's expectations.
GE Healthcare Reimagining Better Health; a global study and creative production
A survey of 2,000 hospital-based clinicians, 5,500 patients, and 24 qualitative interviews with both groups marked the start of an in-depth analysis of perceptions on the future of healthcare. My role involved managing client stakeholder relations, asset production planning, and overseeing asset production and delivery during the latter stages of the data analysis phase. This included executive leadership presentations, a comprehensive website, and PDFs detailing the results and findings, as well as nearly a hundred short-form video and static assets for global enterprise communications.
The Row - Metaverse developments
The Row was a private, members-only metaverse community featuring fictional architecture by renowned artists and co-developed with the Alexander Real Estate Development Team. The Row included 30 unique 3D architectural landmarks, each sold as a one-of-a-kind NFT starting at $50K-$100K. Artists involved were Daniel Arsham, Misha Kahn, Andrés Reisinger, Alexis Christodoulou, Six N. Five, and Hard. On this project, I managed the design and development of our website and NFT galleries, video production, and handled our relationship with Monaverse(developers) during implementation and platform testing. Unfortunately, the website was taken down after the auctions, and the Metaverse properties are now only accessible to NFT holders.
Sample Training Guide: Creative Production Process Development at a Web2/Web3 Agency
Upon joining Everyrealm, a start-up with over $50M at stake, as Head of Creative Operations, I became part of a talented team from diverse backgrounds—finance, architecture, product, marketing, and several young Web3 innovators—though there was no clearly defined structure or workflow for creative production. To address this, I took the initiative to establish a structured process, introducing new ceremonies and implementing tools to streamline workflows and foster collaboration.
android.com (Oct 2020 - Jan 2022)
During the second half of my time at Huge, just before deciding to test the web3/metaverse waters, I spearheaded design and development roadmap planning and oversaw creative, content, site deployment, and localization delivery for Android. As part of an embedded Google pod, we were responsible for updates to android.com, tv.google, Wear OS, Android Auto, and Android Enterprise. Meticulous strategic planning and proactive interfacing with four Google Product Marketing stakeholders and their Web Strategy Director were crucial to meeting time-sensitive targets, and we consistently achieved our goals.
Experience & Product Design
A private community connecting creative and tech professionals, entrepreneurs, and advisors on exciting projects. Fueled by innovation, trust, and honest collaboration, supported by a robust legal backbone focused on IP protection.
view WORKPACTO
AI tool and modular dashboard designed for creators and business exchange. Streamlining the creation and exchange of Non-Disclosure and Non-Compete Agreements, and contract terms, while centralizing the exchange and documentation of intellectual property and confidential information these protect — all in one place.
view WORKA project management tool designed specifically for creative team managers, streamlining resource management by automating resource allocation based on capacity data and project goals. Seeing only the necessary, when necessary.
view WORK
My bread and butter. Here, I defined requirements and an SOW, conducted initial research, and developed high-def concepts, a sitemap, content maps, and affinity diagrams. These materials, along with a production plan, were used to brief UX and UI designers for a custom art community website tailored to art investors and dealers representing emerging artists from the US and the Nordics.