While I have managed web design and development roadmaps for renowned clients, including android.com, I’m particularly proud of the website and app redesign for Arizona’s energy company. My team of six designers and I developed a complex Information Architecture and a robust design system, incorporating elements used across hundreds of screens for public, account-based, and internal transactional pages, as well as dashboard visualizations focused on financial data, energy generation, and energy exchange. This achievement was the result of meticulous strategic planning, months of industry deep dives, multi-day stakeholder workshops, and UX research expertise. Teaming up with Infosys's engineering leaders, while juggling design sprints and convincing energy moguls of the importance of UX research and design, wasn’t exactly a walk in the park—but we pulled it off and absolutely powered up our client's expectations.

A survey of 2,000 hospital-based clinicians, 5,500 patients, and 24 qualitative interviews with both groups marked the start of an in-depth analysis of perceptions on the future of healthcare. My role involved managing client stakeholder relations, asset production planning, and overseeing asset production and final delivery during the latter stages of the data analysis phase. This included executive leadership presentations, a comprehensive website, and PDFs detailing the results and findings, as well as nearly a hundred short-form video and static assets for global enterprise comms and social media.

The Row was a private, members-only metaverse community featuring fictional architecture by renowned artists and co-developed with the Alexander Real Estate Development Team. The Row included 30 unique 3D architectural landmarks, each sold as a one-of-a-kind NFT starting at $50K-$100K. Artists involved were Daniel Arsham, Misha Kahn, Andrés Reisinger, Alexis Christodoulou, Six N. Five, and Hard. On this project, I managed the design and development of our website and NFT galleries, video production, and handled our relationship with Monaverse(developers) during renders and platform testing. Unfortunately, the website was taken down after the auctions, and the Metaverse properties are now only accessible to NFT holders.

Upon joining Everyrealm, a start-up with over $50M at stake, as Head of Creative Operations, I became part of a talented team from diverse backgrounds—finance, architecture, product, marketing, and several young Web3 innovators—though there was no clearly defined structure or workflow for creative production. To address this, I took the initiative to establish a structured process, introducing new ceremonies and implementing tools to streamline workflows and foster collaboration.

During my time at Huge, right before diving into web3, I had the opportunity to spearhead design and development roadmap planning and management for updates to android.com. Our team consisted of a product manager, a mid-senior level project manager, a content strategist, 5-6 designers(UX, UI, ID, CD), 5-7 engineers, a data scientist, and myself. As an embedded Google pod, we were responsible for updates not only to android.com but also to tv.google, Wear OS, and Android Auto. My main responsibilities included roadmap planning, capacity and project planning, and delivery management, while interfacing with 4 Google Product Marketing stakeholders to ensure our team delivered effectively on time-sensitive targets.